B.B.A. Business Analytics is a specialized programme that is aimed at developing business analytics professionals for a variety of industries. Business Analytics is a combination of Data Analytics and Business Intelligence. It is the science of analysing data to find out patterns that will be helpful in developing strategies.
Business Analytics deals with the study, analysis and interpretation of big data of organizations and businesses. It is an important part of management science.
Business analytics is generally based on statistical analysis and data mining. It involves the usage of a certain set of metrics to analyse the past performance of any organization or company in order to carry out further planning. Students will learn about performance management, business metrics and delivery, data visualization, etc.