The Bachelor of Business Administration in Strategic Brand Management program enables students to develop knowledge and skills required to build, manage, and sustain strong brands in competitive markets. It equips students with conceptual clarity and analytical ability in branding, consumer behavior, digital marketing, brand analytics, and global brand strategies. The program provides exposure to modern marketing tools, research techniques, and data-driven decision-making methods used in brand management.
The curriculum reflects industry demand through core and specialization subjects such as brand positioning, brand equity management, digital branding, market research, and sustainable branding. The program offers holistic education to prepare students for responsible positions in marketing, advertising, brand consultancy, and corporate communication sectors. Students gain hands-on experience through internships, live brand projects, brand audits, and case study analysis. Practical exposure through analytics tools, business labs, and communication skill development programs further strengthens industry readiness. The program also includes internship training and a major project to enhance applied learning.
Graduate after successful completion of the Program will be able to make decision and apply suitable quantitative and qualitative techniques in solving business problems.
Graduates after completion of the program will be able to work with diverse teams and are expected to take up Challenging tasks and take better decisions in complex situations.
Graduates will be able to incorporate social, ethical and moral principles in professional and personal life.
Communicate effectively with various stake – holders using new techniques
Foster Analytical and critical thinking abilities for data – based decision making
Ability to develop Value based leadership Ability
Ability to understand and analyse Global Perspectives of Business
Engage in Research and apply statistical tools and techniques for Problem solving and decision making.
Enhance skills required for a particular domain by integrating practical and theoretical knowledge
Gain knowledge through inter- disciplinary and Multi – disciplinary courses
Apply knowledge of Theory and Practices to solve business problems and incorporate Social and ethical aspects in business
