School of Communication and Media Enterprise
School of Communication and Media Enterprise
Raghavendra Prasad Shetty is a dynamic academic administrator, specializing in Policy Making, Marketing Management and Psychology. With a robust educational background, he holds an M.Sc. in Psychology, an M.A. in Public Administration, and an MBA in Marketing Management. He is an ardent practitioner of Harvard Case Study method and is trained under Prof.V.G.Narayanan, Senior Associate Dean, Harvard Business School. His research interests span Branding, Storytelling, Consumer Behaviour, Psychological & Economic Sciences and Public Policy. Mr. Shetty, being an avid learner, has almost a decade of experience, during which he has significantly contributed to the academic community through various roles. His philosophy of life is reflected in these lines below: What we need today is as Johanne Gothe once said, "One only sees what one looks for. One only looks for what he knows"- a mindset that wants to know what is not known yet.
The Department of Journalism and Mass Communication at REVA University stands at the intersection of innovation, critical thinking, and societal impact. Journalism and mass communication play a pivotal role in shaping public discourse, informing communities, and driving positive change. Whether it's through digital reporting, strategic communication, or multimedia storytelling, we are committed to fostering a learning environment that equips our students with the skills and knowledge necessary to excel in this ever-evolving field.
The department is encouraging and appreciative of out of the box thinking and aims to stimulate students’ curiosity, creativity, and a commitment to excellence. The core motto of the department of Journalism and Mass Communication is to embrace diversity of thought, engage in meaningful dialogue, and push the boundaries of conventional wisdom.
The faculty members and staff of the department steeped in a plethora of experiences extend their dedication to academic excellence, mentorship and research. Their expertise and passion are the driving force behind the department's success, and they are constantly collaborating to further enhance the programmes for the benefit of the students.
To our students, I extend my warmest welcome. You are the heart and soul of our department, and your energy, enthusiasm, and fresh perspectives can take the world of media and entertainment industry by storm. I encourage you to take full advantage of the resources available to you in terms of the state-of-the-art REVA Media Center. The credo for a mass communication professional is to seize every opportunity for passionately and embrace the journey ahead with courage and determination.
Together, let us strive to uphold the highest standards of integrity, professionalism, and ethical responsibility in all that we do. I am confident that by working collaboratively and supporting one another, we will continue to push the boundaries of excellence and make meaningful contributions to the field of journalism and mass communication.
Once again, welcome to the Department of Journalism and Mass Communication. I am excited to embark on this journey with each and every one of you.
