Raghavendra Prasad Shetty is a dynamic academic administrator, specializing in Policy Making, Marketing Management and Psychology. With a robust educational background, he holds an M.Sc. in Psychology, an M.A. in Public Administration, and an MBA in Marketing Management. He is an ardent practitioner of Harvard Case Study method and is trained under Prof.V.G.Narayanan, Senior Associate Dean, Harvard Business School. His research interests span Branding, Storytelling, Consumer Behaviour, Psychological & Economic Sciences and Public Policy. Mr. Shetty, being an avid learner, has almost a decade of experience, during which he has significantly contributed to the academic community through various roles. His philosophy of life is reflected in these lines below: What we need today is as Johanne Gothe once said, "One only sees what one looks for. One only looks for what he knows"- a mindset that wants to know what is not known yet.
